Fulcrum Care - Management Support for Care Homes
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Local Market Analysis and Recommendations

Local Market Analysis and Recommendations


An ideal service for care homes facing low or stagnant occupancy . At the end of our study our report will make recommendations to help improve occupancy / fee level. 

This report will consist of the following sections:

Current service offering:

Analysing the home, the environment, published reports, competitor tactics, website to identify the strengths and weaknesses of the home.

Market demand :

Identifying service demands of the area by talking to external stake holders like the local authority, CCGs, GP practices etc.


What can be done

  1. Within the home to make it more attractive to potential clients/ families/ staff
  2. To offer services demanded locally
  3. To admit clients paying higher than average fees

As a next step we can help you implement the recommendations.

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